Comments on: Starting or retooling your Business? Avoid common mistakes! http://www.kathienelson.com/starting-or-retooling-your-business-avoid-common-mistakes/ Get more from your business today! Fri, 26 Feb 2010 00:23:35 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kathie http://www.kathienelson.com/starting-or-retooling-your-business-avoid-common-mistakes/comment-page-1/#comment-24 Kathie Mon, 23 Feb 2009 22:18:41 +0000 http://kathienelson.com/blog/?p=220#comment-24 Christine, You are not alone. Michael Gerber hit a home run with E-Myth Revisited where he recounts many stories just like yours. One of the reasons it is a must read for start ups whether you have a product or service. I am only a phone call away if you want 20-30 minutes of laser support. Knowing the challenge is half the battle! You are on your way to recovery. Christine, You are not alone. Michael Gerber hit a home run with E-Myth Revisited where he recounts many stories just like yours. One of the reasons it is a must read for start ups whether you have a product or service.

I am only a phone call away if you want 20-30 minutes of laser support.

Knowing the challenge is half the battle! You are on your way to recovery.

]]> By: Christine Martell http://www.kathienelson.com/starting-or-retooling-your-business-avoid-common-mistakes/comment-page-1/#comment-23 Christine Martell Thu, 19 Feb 2009 19:15:50 +0000 http://kathienelson.com/blog/?p=220#comment-23 Do you want the top 100? I think that's really the first thing to realize is that we all make a ton of mistakes, and its not just when we are new. Hopefully we make new mistakes instead of repeating the same ones, but the opportunity to make them and learn from them never stops. A mistake that can be particularly tricky when starting a new offering is confusing peoples interest or enthusiasm for willingness to pay. You can do surveys and focus groups which can show a lot of positive data, but what the market actually does when presented with a concrete offer may be different. Kathy, you will particularly appreciate this one I made in my most recent project. I created a business model that had a robust marketing plan without any sales process to hook into. I didn't even see it until I drew a diagram of my business model and there was a big gap. No wonder I have struggled! I also want to really emphasize your point about perfection. I'm very picky also, and the more I focus on perfection, the more invested I am in it. This blinds me to what the market is telling me. Better to approach more openly then adjust after I see how things go. I can always improve later. Do you want the top 100? I think that’s really the first thing to realize is that we all make a ton of mistakes, and its not just when we are new. Hopefully we make new mistakes instead of repeating the same ones, but the opportunity to make them and learn from them never stops.

A mistake that can be particularly tricky when starting a new offering is confusing peoples interest or enthusiasm for willingness to pay. You can do surveys and focus groups which can show a lot of positive data, but what the market actually does when presented with a concrete offer may be different.

Kathy, you will particularly appreciate this one I made in my most recent project. I created a business model that had a robust marketing plan without any sales process to hook into. I didn’t even see it until I drew a diagram of my business model and there was a big gap. No wonder I have struggled!

I also want to really emphasize your point about perfection. I’m very picky also, and the more I focus on perfection, the more invested I am in it. This blinds me to what the market is telling me. Better to approach more openly then adjust after I see how things go. I can always improve later.

]]>